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Awards Pile Up| iF design award secured by students and faculty

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Recently, the winning entries of the 2024 German iF Design Award have been announced. This year marks the 71st year the iF design award have been granted. 10,807 entries from 72 countries/regions were submitted this year. After being evaluated by 132 design experts from 22 countries, the work of teachers and students of the Department of Design at the School of Design stood out, selected from among tens of thousands of entries. The team of Ms. Xiao Bing, Associate Professor of the Department of Design, was awarded with one iF Design Award, while the team of BiBoBox Studio of Shanghai Jiao Tong University, led by Associate Professors Mr. Liu Bo and Mr. Liu Zhao, and Ms. Maggie Li of the School of Culture and Creativity, was awarded with two iF Design Awards.

Founded in 1954, the iF design awards are organized annually by the oldest industrial design institution in Germany, the iF Industrie Forum Design Hannover, and are renowned for their “independent, rigorous and reliable” judging philosophy. iF design awards have been internationally recognized as the most prestigious awards in the field of contemporary industrial design. The iF Design Award, together with the Red Dot and IDEA awards, are known as the world's top three design awards and the “Oscars of the design world.”

Packaging design for the liquor brand “Weijin Two Springs (Weijin Spirits)”

Category: Packaging/Beverages Packaging

Project Team: Xiao Bing Team

Tutor：Xiao Bing

Graduate Student Team: Shou Yining, Li Yixuan, Pan Ai

Project Profile

The winning entry fully utilized traditional Chinese cultural elements in its packaging design, with a unique flat gourd bottle design. The gourd has a natural beauty, and its shape symbolizes tolerance, which also reflects the Chinese cultural tradition of “harmony”. In Chinese mythology, the gourd has magical powers and is often used to hold the elixir of immortality, and is hung in homes to maintain peace of mind. At the same time, the gourd, serving as a cultural symbol, also carries the positive connotation of “good fortune and prosperity”. The unique patches on both sides of the gourd bottle are shaped like jade, radiating oriental charm. The grain pattern symbolizes an abundance of grains, and at the same time, provides for a secure grip when pouring wine. The dark green color—like that of a swimming dragon—and the gold color of the bottle reflect each other, making the overall color of the product packaging subtle and introverted, just like the warm gold and jade, implying the virtue of modesty and the subtlety of Chinese culture. In the product packaging design, the different colors of the bottle’s silicone patches serve as a carrier, corresponding to different product sequences, so that the overall product design presents a coherent aesthetic. From the point of view of cost control, this also aligns with the principles of environmental protection and sustainable development.Team Introduction

Associate Professor Xiao Bing is a member of the China Designers Association, Shanghai Artists Association, Research Committee of Computational Communication of China Journalism History Society, and the winner of the second prize of Shanghai Jiao Tong University Teaching and Educating Award. He has been committed to the field of brand image design, packaging design, new media interaction design, and has served in many major national image display events with his designs. These include the Beijing Winter Olympics, Shanghai World Expo, Shanghai Fair, Shanghai Flower Expo, China National Pavilion of Venice International Architecture Biennale, and more. He is also a member of the China Association of Designers, Shanghai Association of Artists, and China Journalism History Association of Computational Communication. In recent years, he has led her students to win more than 100 national, provincial and municipal design awards.

Among the award-winning team members, were three graduate students from the School of Design, in addition to this they also participated in the Shanghai Jiao Tong University Ruiyuan Science and Technology Award logo and trophy design, Shanghai Aid VI and twelve Mukam IP design and many other projects. Such is an important manifestation of the effectiveness of the School of Design in educational cultivation.

Hanzi Lab

Category: Communication/Apps/Software

Project Team: BiBoBoxStudio

Instructor: Liu Bo, Maggie Li, Liu Zhao

Graduate Students: Xu Meng, Shi Yue, Wang Yuanlu, Cai Xin

Client: Tencent Mutual Entertainment Social Value Exploration Center

​The Chinese Character Lab is a design practice targeting children aged 3-6 in the critical period of whole-brain development, oriented to developing children's multiple intelligences, and based on the technology of AR foundation. This program breaks the current limitations, singularity and fragmentation of children's Chinese character literacy, which can promote the development of comprehensive quality and creative thinking, and also help children face Chinese character learning with an open mind, which is a key that can unlock the all-round potential of young children. Through research on children's cognitive and motor interaction development laws, and combined with the splitting and combining of the characteristics of Chinese characters' root radicals and graphemes, we have found the fit between children's cognitive development and literacy methods, and designed a set of appropriate Chinese character formulas.

The root character literacy method and the form of AR lab games are of great innovative significance for children's thinking development. The Chinese character laboratory with the word root literacy method is designed with full consideration of children's uniqueness in social cognition, and will utilize children's curiosity to introduce the concept of the laboratory, the experiment that is the game; and strings together commonly used characters in the form of Chinese character mapping, from fragmentation to systematization. Meanwhile, the AR interactive game for children features vivid and interesting virtual Chinese character models, physical Chinese character cards, the unique interactive, immersive, and imaginative features of AR technology, and the use of computer technology to realize interaction, which is in line with the characteristics of children's figurative thinking.

In addition, the work won the second prize of the main track of the 6th China University Computer Competition - Mobile Application Innovation.

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Chinese Character Repairer 

Category: Communication/Apps/Software

Project Team: BiBoBoxStudio

Tutor: Liu Bo, Liu Zhao, Maggie Li

Graduate Student Team: Ji Jie

「Chinese Character Repairer」 is a word finding and puzzle solving game. Chinese characters are different from other characters in that they are made up of countless root words, and most people learning Chinese today do not know how to memorize Chinese characters in a regular way. This game adopts the method of searching for the roots of characters and putting them together to form combinations of characters, which is a clearer and more interesting way of conveying the rules of Chinese character development and Chinese culture to players than other Chinese character games that are similar in kind.

The entry won the highest prize, the "Most Innovative Award", and the first prize of the 8th China University Computer Competition - Mobile Application Innovation Competition, as well as the "China Game Innovation Competition - Social Innovation Value Award".

BiBoBoxStudio is composed of a team of teachers, graduate students and professional designers from Shanghai Jiao Tong University. BiBoBoxStudio's research direction is Pan-Entertainment Intelligent Design, focusing on the empowerment of the functional game field, including the four directions of cultural innovation, intelligent travel, healthcare and future educati

Since the establishment of BiBoBoxStudio, the products designed by BiBoBoxStudio have won 28 international top design awards, including the iconic award of WWDC Apple Design Awards, which is the first award winner in China. Other awards include 3 German Red Dot Best Design Awards, New York ADC Annual Design Gold Award, Korea K-Design Gold Award, American IDEA Industrial Design Excellence Bronze Award, German National Design Award, Asian Design Award and other heavyweight awards.

Associate Professor Liu Bo, head of BiBoBoxStudio, is a special expert of Tencent HootSuite Social Value Exploration Center, and a special expert of Shanghai Positive Digital Technology Research Institute. He has presided over a number of provincial and ministerial level projects and published more than 20 academic papers. Focusing on interactive product design research for 20 years, he has led the team to develop more than 100 APP products, and has won many awards in foreign design competitions, including the U.S. Apple Design of the Year Award, the German Red Dot Best of the Best Award, the U.S. IDEA Design Award, the New York ADC Design of the Year Gold Medal and other top awards in the world. The APP products developed by the studio have been downloaded more than 2.4 million times worldwide.

Associate Professor Liu Zhao, the main member of the studio, is dedicated to research in the fields of multivariate source heterogeneous complex data analysis and mining, intelligent computing theory and the optimization of decision-making methods, intelligent system construction, and intelligent application development. He has presided over and participated in more than ten scientific research projects of the National Natural Science Foundation of China, international cooperation and enterprise research projects, published more than forty academic papers at home and abroad, and obtained and applied for nearly twenty national invention patents. His research results have been applied to intelligent expert systems for vehicle development, digital twin analysis platform for heavy equipment, screening and assisted diagnosis of cognitive disorders in the elderly, smart campus and safe campus system, and more.

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