Staff

Shao Jingfeng, a renowned Chinese automotive designer and a National Model Worker, currently serves as the Chief Design Officer at SAIC Motor R&D Innovation Headquarters. He is responsible for the development section of the Car upper body of SAIC's independent brands such as ROEWE, MG, and RISING AUTO. Shao Jingfeng has established a globally interconnected international design team for SAIC Motor in cities like Shanghai, London, and Tokyo. He has led the design of popular internet-enabled automotive products such as the Roewe RX series, MG series, and RISING series, achieving tremendous success in both domestic and international markets, and earning numerous prestigious design awards both nationally and internationally. 

He also holds part-time professorships at Tongji University, Shanghai Jiao Tong University, East China University of Science and Technology, and the Central Academy of Fine Arts. He has been actively involved in promoting academic and industry collaboration in the field of automotive design. For a decade, he has been organizing the Global Automotive Design Competition, contributing to the rapid development of research and education in automotive design in China. 

 In summary, Shao Jingfeng's contributions to the automotive design industry in China are substantial. His leadership at SAIC Motor's Innovation and Research Center, along with his dedication to education and fostering design talent, has not only led to remarkable product successes but has also played a pivotal role in advancing the field of automotive design in China.