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Founder and CEO of Joyfish Information Technology, co-founder of Wantdata Technology Co., Ltd.. A continuous entrepreneur. Graduated with bachelor's and master's degree from School of Design, SJTU. Currently a Big-data Expert Consultant at the Institute of World Economics, Shanghai Academy of Social Sciences, and a Teaching Fellow at the School of Design, SJTU. Previously served as Senior Product Manager at Baidu, Vipshop, and Product Director at Orange360 Advertising Group. Build Baidu Mobile Browser into a product with billions of users from 0 to 1. Build Orange Pptimized Advertising Ecological Platform and list it on the New Third Board. Collaborated with well-known enterprises such as SAIC Group, Xiaomi Ecochain, OPPO, Tineco[603486], Marssenger[300894], GSK, L'Oreal, Unilever, SEPHORA, SHISEIDO, CHI Forest, Cat's Kitchen, Bilibili, Alibaba, and Sinolink Securities to jointly build Industry University Research Courses, Product Definition, User Co-creation, Experience Management and Evaluation, MarTech, and Brand Incubation Strategies.
Research Direction: MarTech, DTC Brand Incubation, and Bidirectional Product Definition TM.
Gold Award in the 2009 China User Experience Design Competition
2020 Big Data Precision Marketing Innovation Enterprise Award
2021 "I CAMP" iFlytek Cognitive Graph Industry Acceleration Camp Best UP Award
A New C2M Agricultural Supply and Demand Model Centered on User Experience - A Brief Discussion on Digital Experience Design Helping China's Agricultural and Rural Revitalization, 6th Oriental Design Forum and 2nd China Rural Culture Revitalization High Level Forum, International Design Science Society, Shanghai Jiao Tong University, 2020
User Psychology and Interactive Practice, a fusion textbook of "Internet plus" for art design majors in ordinary colleges and universities, Shanghai, Shanghai Jiaotong University Press, ISBN978-7-313-22505-4, co-author, 2019
Design Psychology, a textbook for the 12th Five Year Plan of ordinary higher education institutions, Beijing, China Forestry Press, ISBN978-7-5038-7353-9, co -author, 2014
Design Research, Beijing, Electronic Industry Press, ISBN978-7-121-22410-2, co -authored, 2014
Talkmoment App, 2017
Orange360 Optimal Ecological Platform, 2015
Vipshop Android/Winpad App, 2015
Vipshop Girlfriend Sauce APP, 2014
Baidu Tieba Android APP with Built-in Browser, 2013
Baidu Mobile Browser WP7/Android/iOS APP, 2012
BaiduMobile Android App, 2012
Hao123 Android/iPad App, 2012
Research on Multifaceted Search Navigation of Websites Based on User Experience, Shanghai Jiao Tong University, 2011
Quantitative Research Director of the National Social Science Foundation's "Chinese Family Environment and Children's Mental Health" Project, 2020
Special Project of the National Social Science Foundation's "Customs Special Economic Zone and International Investment" Think Tank, 2022