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Frank Lee
Frank Lee,Founder of EV-Loop Intelligent Technology, partner of Joyfish Digital & UX consulting(Automotive & Healthy Industry), Teaching Fellow at the School of Design at Shanghai Jiao Tong University, and editor in chief of the field literature collection at UXPA(China User Experience Professional Association). Research directions include open innovation and design management, digital experience insights and DTC models, artificial intelligence and cognitive aesthetics.
  • introduction
  • Awards & Prizes
  • Monographs
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  • Research
  • introduction
  • Awards & Prizes
  • Monographs
  • Journal articles
  • Courses
  • Research

Founder of EV-Loop Intelligent Technology, partner of Joyfish Digital & UX consulting(Automotive & Healthy Industry), committed to combining AI technology with user insights, multimodal cognitive aesthetics, DTC consumer link and mental model management, and providing high-quality project services for customer and new product incubation. Teaching Fellow at the School of Design at Shanghai Jiao Tong University;Industry Mentor and Researcher at the Institute of Artificial Intelligence and Innovation Science at the Shanghai International CTO School(East China Normal University), Enterprise Practice Mentor at East China University of Science and Technology, Editor in Chief of the UXPA(China User Experience Professional Association), and Partner in Vehicle/Autolab Automotive Industry Experience Research. Former Business Planning Manager and Design Project Manager of SAIC-GM/PATAC,with over 12 years of experience in design, project management and planning department(Including government relations), has been responsible for and participated in 30+ vehicle and innovation projects, promoting the digital transformation of the R&D center and building user experience capabilities. Has relevant qualifications such as DFSS, TRIZ, PMP, NPDP, TS16949 etc.


​2013 Red Dot Design Award

2013 Creative Design Management Talents of Shanghai Industrial Design Association

2014 Shanghai Youth Civilization of the Youth League

2013 General Manager Award of SAIC-GM

2013 PATAC Technology Innovation Grand Prize Award

2015 SAIC GM Excellence Team






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