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XIAO Bing
Associate Professor
  • introduction
  • Awards & Prizes
  • Monographs
  • Journal articles
  • Courses
  • Research
  • introduction
  • Awards & Prizes
  • Monographs
  • Journal articles
  • Courses
  • Research

1997-2001, Bachelor degree of Visual Communication Design from China Academy of Arts,

2001-2003, Designer, Shanghai Art & Design Company

2003 - 2005, MA, Birmingham Institute of Art & Design, Birmingham City University

2006 - 2017, Dean Assistant, School of Media & Design, Shanghai Jiao Tong University

2017 - present, Dean Assistant, School of Design, Shanghai Jiao Tong University

2012 - present, PhD Candidate, Shanghai Jiao Tong University

 

Research direction

New media art, scientific animation, visual communication


Honor Award

  1. 2017,Shanghai Jiao Tong University “Jiao Shu Yu Ren”Award nomination
  2. 2010,Shanghai Jiao Tong University Teaching Award nomination
  3. 2009,First-class award, the Excellent Young Teacher in Support of SJTU 2009
  4. 2009,The Second Class Prize of SMD Dongsen Grants
  5. 2008,The Five Star Award for outstanding teachers of Shanghai Jiao Tong University Network Education College

 

In addition to teaching and scientific research, I put a lot of effort in design creation, and actively participate in various design exhibitions and competitions at home and abroad. Over the past few years, my works have won a top international exhibition prize, an international exhibition prize, a national top-level exhibition prize, a national design results prize, four national trade association exhibition prizes, three Hong Kong, Macao and Taiwan exhibition prizes and nine provincial trade associations exhibition prizes. Including:

1)  Participated in international top art and design exhibition

2016.Poster exhibited in “2016 Mexico International Poster Contest”, top 50.

2012.Poster exhibited in “the 11th Zgraf (International Exhibition of Graphic Design and Visual Communication in Zagreb, Croatia) “;( every 3 years)

2)  Participated in China 's top art and design exhibition

2009. The work was selected into “the 10th National Art Exhibition”(sponsored by Ministry of Culture, China Federation of Literary and Art Circles, China Artists Association);(every 5 years,National Emblem)

3)  1 national design achievement

2008.The poster work was selected and used in “The 10th China Shanghai International Arts Festival” the only national comprehensive International Arts Festival(sponsored by Ministry of Culture,Shanghai municipal government);

4)  4 works were exhibited at the national trade associations exhibition, including a gold medal and a Grand Prize

2012.The Gold Award of "2012 China International Packaging Creative Contest"(sponsored by the Printing Technology Association of China,China Fashion Colour Association);

2011. The Grand Prize of “China Packaging Federation creative base contest logo collection”(sponsored by China Packaging Federation);

2008.2 new media works were selected into “Shanghai Art Exhibition”(sponsored by Chinese Artists Association);

5)  4 works were exhibited at the International Hong Kong, Macao and Taiwan exhibition:

2011.The work was selected into "NEW'FORM 'International Graphic Design Exhibition" (Germany - Czech Republic - China);

2009.New media work was invited by the Macao SAR Government Science and Technology Commission to participate in "Macao Science and Technology Week”;

2012.2 new media works were invited by the Macao SAR Government Science and Technology Commission to participate in "Macao Science and Technology Week”;

6)  10 works were exhibited at the provincial level trade association exhibition, including 3  outstanding works:

2016. Product design "memory metal automatic temperature control insulation Cup design" won the “Mayor’s cup”Dalian Industrial Design Competition for “Newcomer Award”(sponsored by China Industrial Design Association,Dalian municipal government);

2009. New media work "A Little Fun in Lotus Pond " won the "Shanghai International Science and Art Exhibition" Award for outstanding works (sponsored by Shanghai Association for Science and Technology and Shanghai Federation of Literary and Art Circles);

2012. New media work "Man Jiang Hong" won the "Shanghai International Science and Art Exhibition" Award for outstanding works (sponsored by Shanghai Association for Science and Technology and Shanghai Federation of Literary and Art Circles);

2013. New media work "Cloud" won the "Shanghai International Science and Art Exhibition" Award for outstanding works (sponsored by Shanghai Association for Science and Technology and Shanghai Federation of Literary and Art Circles);

2008、2010、2011,4 new media works were selected into “Shanghai International Science and Art Exhibition ”  (sponsored by Shanghai Association for Science and Technology and Shanghai Federation of Literary and Art Circles);

2010. The work was selected into "Shanghai Design Biennale" (sponsored by the Shanghai Municipal Science and Technology Commission);

2011. The animation work was selected into "2011 Shanghai Design Exhibition"(Sponsored by Shanghai Federation of Literary and Art Circles);


Textbooks Published

  1. 2016.10  " The Power of Advertising ", Shanghai Jiao Tong University Press
  2. 2016.10 The second edition of "Animation Art Design Foundation", Higher Education Press
  3. 2011.4  "Graphic Creativity", Shanghai Jiao Tong University Press
  4. 2009.4  "Materials Creative Guide", Shanghai Scientific and Technology Literature Press
  5. 2009.1  "Design Color", Shanghai People's Fine Arts Publishing House
  6. 2008.8  "Animation Art Design Foundation", Shanghai Jiao Tong University Press
  1. 2018.5 ICA conference paper “A Study on the City Visual Communication of the Belt and Road Countries”
  2. 2017.4 25th WSCG 2017 conference paper “Research of the circle structure used in information design - analyzing specific forms used by studio TONNE in their cases”
  3. 2016.9 The poster work was selected into "Asia-Pacific Design No.12"
  4. 2016.9 VINCI(Visual Information Communication and Interaction)conference paper“Visual Communication Power Construction and Multimodal Discourse Analysis of Tobacco Control Advertising”
  5. 2016.4 "Visual Construction of Data Relationship in Big Data Era", Packaging Engineering
  6. 2016.3 "The Visual Construction of Data Relationship in the Era of Big Data", the second prize of the excellent paper of Oriental Culture and Design Philosophy Conference
  7. 2014.12 " Research on the Application of Augmented Reality Technology in Children 's Popular Science Reading ", Science-Technology and Publication
  8. 2013.8 " On the Layout Design of Newspaper in the Age of Fragmentation Reading ", Science-Technology and Publication
  9. 2012.1 “On the Four Principles of Designing Art Textbook in Colleges and Universities”, Science-Technology and Publication
  10. 2011.12 " Research on Visual Design of Digital Newspaper ", Science-Technology and Publication
  11. 2008.12 " Reflections on Multimedia Design Teaching in the Context of World." Education and Vocation


  1. The power of advertising
  2. Cross media integrated design
  3. Film and television advertising
  4. Web Design
  5. Digital graphic and text editing and layout design
  6. Web page & animation design
  7. Creation of 2D animation
  1. 2013.12 Shanghai Jiao Tong University Multi-disciplinary Research Fund: “Based on Experimental Research of Public Service Ads Visual Attention Model Construction”. (Project No. 11JCY08)
  2. 2013.3 Ministry of Education of the People’s Republic of China Youth Fund: “A Study on Visual Communication Effect of Tobacco Control Advertisement in Adolescents: Based on Eye Tracking Experimental Research. (Project No. 13YJCZH205)
  3. 2016.11 SJTU-USC ICCI Zizhu Research Center Fund:“Visualizing Big Data Relationship for the Network Audio-Visual Platforms: An Opportunity for Visual Analytics”
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