Staff

Dr. Liu received awards and certificates of Excellent Textbook for Regular Higher Education of Shanghai in 2015, the First Prize of Excellent Textbook in 2015 and the Second Prize of Excellent Textbook in 2005 awarded by SJTU, and teaching awards given by the former School of Media & Design, SJTU, in 2013, in 2012 and in 2005, respectively.

He won a scientific achievement award of passenger car design and got an appearance patent of middle-sized bus as the first designer when working in Dongfeng Motor Corporation.

Dr. Liu published eight books among which the representative academic ones are (1)Design Strategy Development for Product Innovation, which was selected as one of 2015’ Important Books of Shanghai; (2)Ergonomics and Application (2nd Ed.), which was named ‘Eleventh Five-Year’ National Planned Textbook for Regular Higher Education; (3)Expressing Ideas in Product Design with SolidWorks, which won award of Excellent Textbook for Regular Higher Education of Shanghai in 2015. 

Dr. Liu published over fifty academic papers including the representative ones as follows.

 (1) Chunrong Liu, et al. Extraction of key factors and its interrelationship critical to determining the satisfaction degree of user experience in taxi passenger service using DEMATEL. In: Proceedings of 20th International Conference on Human-Computer Interaction, July 2018, Las Vegas, USA;

 (2) Chunrong Liu, et al. What sensory desires make young Chinese users prefer one instrumental panel form of passenger car to another? In: Proceedings of 20th International Conference on Human-Computer Interaction, July 2018, Las Vegas, USA;

(3) Chunrong Liu, et al. Young Chinese consumers’ perception of passenger car form in rear view. In: Proceedings of 20th International Conference on Human-Computer Interaction, July 2018, Las Vegas, USA;

(4) Chunrong Liu, et al. Understanding young Chinese consumers’ perception of passenger car form in rear quarter view by integrating quantitative and qualitative analyses. In: Proceedings of 9th International Conference on Applied Human Factors and Ergonomics, July 2018, Florida, USA;

(5) Chunrong Liu, et al. Consumers’ perception of instrument panel form in passenger car interior (in Chinese). Packaging Engineering, 2018, (24);

(6) Chunrong Liu, et al. Young consumers' perception of the similarity between the passenger car forms in front view (in Chinese). Packaging Engineering, 2018, (24);

(7) Chunrong Liu, et al. A review on In-vehicle Information System design based on gesture interaction (in Chinese). Zhuangshi, 2016, (5): 100-102;

(8) Chunrong Liu, et al. Young consumers' perception of form style of passenger cars (in Chinese). Packaging Engineering, 2016, (24): 6-10;

(9) Gang Liu & Chunrong Liu. Research on the cockpit design characteristics for commercial aircraft (in Chinese). Civil Aircraft Design & Research, 2015, (1): 1-5;

(10) Chunrong Liu. The thinking of some problems in Industrial Design education (in Chinese). In: Proceedings of the 2007 International Conference of Industrial Design Education;

(11) Chunrong Liu. Human factors and ergonomic design in the space of automotive interior (in Chinese). In: Proceedings of the 2006 International Conference on Industrial Design;

(12) Chunrong Liu. A mixed strategy for controlling movements of digital humans for automotive ergonomic design. In: Digital Techniques · Humanized Design · Regional Autonomous Innovation -CAID&CD' 2006.

(13) Chunrong Liu, et al. The human factors engineering in modern manufacturing systems (in Chinese). Machine Design and Manufacturing Engineering, 2002, (1): 45-47;

(14) Chunrong Liu, et al. The technology and its application of automotive CAID based on virtual environment (in Chinese). Machine Design and Manufacturing Engineering, 2000, (1): 42-44;

(15) Chunrong Liu. On the isomorphism of design education and design practice (in Chinese). In: Proceedings of the conference on development strategy for Industrial Design in China, Shenzhen, Guangzhou, 1992;

And (16) Chunrong Liu. The application of Fuzzy Mathematics into evaluating and comparing the product quality (in Chinese). In: Proceedings of the Inauguration Ceremony of Industrial Design Society of Chinese Mechanical Engineering Association & the first annual academic meeting, Chengdu, China, 1986.

Dr. Liu is a teacher both of Transportation Design, Computer-aided Design (Level 2), Computer-aided Design (Level 1) and Model-making for undergraduate and of Design Theory and Method, and Product Design Research for postgraduate.

Dr. Liu’s scientific research is focused on (1) design strategy based on empirical study on consumers; (2)innovative transportation and product design; (3)intelligent major equipment design and VR simulation; and (4)user experience and human factors engineering.

He has conducted and participated in over twenty R&D projects, including global design project of Samsung Electronics Co., Ltd., design strategy development for craft innovation based on consumer research, projects funded by the Hubei Natural Science Fund and Wuhan Science and Technology Committee, Wuhan key scientific and technological project, key scientific and technological project of Dongfeng Motor Corporation, and research project on innovative design and development strategy of the Chinese Academy of Engineering.